Numbers Are Never Enough (especially when dealing with Big Data)
The newest trend in Big Data is the personal touch. When both the New York Times and Fast Company have headlines that trumpet: “Sure, Big Data Is Great. But So Is Intuition.” (The Times) and “Without Human Insight, Big Data Is Just A Bunch Of Numbers.” (Fast Company) you know that a major trend is afoot.
So what’s up?
The claims for what Big Data can do have been extraordinary, witness Andrew McAfee and Erik Brynjolfsson’s seminal article in October in the Harvard Business Review: “Big Data: The Management Revolution,” which began with the showstopper: “‘You can’t manage what you don’t measure.’” It’s hard not to feel that Big Data will provide the solutions to everything after that statement. As the HBR article noted: “…the recent explosion of digital data is so important. Simply put, because of big data, managers can measure, and hence know, radically more about their businesses, and directly translate that knowledge into improved decision making and performance.”

As the global system endures another round of crisis, leaders and policy makers in many countries are under pressure. The tip of the spear ---barring riots and protests -- tends to take the form of inflamed punditry: on air, on line, and on newspaper op-ed pages. Since we live in an age of volubility, or what someone calls the paradox of plenty in the global media, punditry is everywhere these days and yet most of it is of dubious quality. The outlets for punditry grow exponentially every week. The question, though, is this: how do we assess the quality of the massed punditry that we are being bombarded with these days?
Recent events in North Africa have intensified speculations about the role of traditional mass media as well as communication technologies in shaping political events and cultures across the world. Media influence on policy, foreign or domestic, has been the subject of some research, but is not generally taken seriously in the relevant disciplines. We have discussed on this
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Building on Johanna's earlier