A few weeks ago I attended the twice yearly gathering of Oxfam GB’s big cheeses – the regional directors, Oxford bosses and a smattering of more exotic cheeses from other Oxfam affiliates (Australia and US this time). We started off with a tour of the regions – what’s on their minds? 3 common themes emerged: political upheaval (disenchantment with elected governments, protest, the threat of civil war); religious conflict (fundamentalism) and rising inequality.
The topic of this meeting was a classic new fuzzword – ‘leverage’. And like all good fuzzwords, it was frustrating and helpful in equal measure. Frustrating in its hard-to-define slipperiness, helpful because it establishes a fuzzy-boundaried arena of conversation that allowed us to have an interesting exchange.
The overriding purpose of leverage is another bit of management jargon: ‘going to scale’. How to influence bigger players to reach many times more people than you would do by acting alone? The ambition is heroic, perhaps crushing on occasion – with your few thousand (or even million) quid, it’s not enough to just help a few hundred people, you have to think how this can transform lives en masse. I suspect it partly stems from frustration born from aiming too low; partly from the push for results.