The latest development in the fight against HIV/AIDs in Africa wasn’t conceived in a lab with scores of scientists, but on a TV set with actors, makeup artists, directors and producers. What are we talking about? The MTV Staying Alive Foundation produced the entertainment education program MTV Shuga, a television drama that targets African youth. Oscar winner Lupita Nyong'o starred in the first two seasons of the show. The show is broadcast in over 70 countries, reaching over 750 million people worldwide.
Afghanistan’s Bamyan province is best known for its ancient statues of Buddha, destroyed 15 years ago by the Taliban government. Today, its relative security and freezing winters are aiding the growth of a fledgling skiing industry. Mukhtar Yadgar explains how a radio station is helping local people discuss its potential for growth.
A five minute drive from the site where the ancient Buddhas of Bamyan once stood, a radio mast sprouts from the ground. It belongs to Radio Bamyan, a local radio station in one of Afghanistan’s most mountainous regions. It’s summer now and wisps of brown dust rise up with the heat, yet in the winter months, Radio Bamyan’s roof is covered with snow.
Bamyan’s frosty winter weather, steep slopes and relative security have popularised skiing in the province. However, there are no ski-lifts, no chalets and certainly no après-ski. In the absence of sporting infrastructure, it was recently announced that two skiers from Bamyan will be representing Afghanistan at the 2018 Pyeongchang Winter Olympics in South Korea.
Bamyan is also the venue for the annual Afghan Ski Challenge – which counts ‘no weapons allowed’ amongst its rules. Yet despite these successes suggesting a potential new ski-tourism destination, most of the local population, a relatively poor community, has had little opportunity to discuss what the growth of the skiing industry would mean for them.
Ehizogie Ohiani, a Producer/Trainer for BBC Media Action in Nigeria, discusses how radio is raising awareness about the lack of hygiene amongst the butchers of Benue State, Nigeria.
A meal without meat is as good as no meal for most people in Benue State, North Central Nigeria. Considering its importance, one would expect that hygiene surrounding the preparation and sale of meat would be held in the same high esteem. This is not the case.
A murky mix of flies, blood, water, muddy walkways, sweaty bodies and smoke combine to make the abattoirs in the marketplaces of Benue State a perfect breeding ground for disease. Lack of adequate sanitation knowledge, lack of enforcement by market associations and insufficient supervision of animal slaughter by qualified veterinary officers conspire to create major health challenges for communities.
I was at Harvest FM, a local radio station in Benue State, to train producers. We were brainstorming ways we could use their popular early morning show “Good Morning Benue” to help serve the public interest. For the producers, an obvious choice was to discuss hygiene in abattoirs.
The programme explored a number of problems in the state’s local abattoirs: an absence of toilet and handwashing facilities and the practice of washing meat with untreated water sourced direct from the River Benue.
David Njuguna, a mentor for BBC Media Action Kenya, looks at how a volunteer-run local radio station is helping prevent cholera in Kenya.
Last year Kenya was facing a devastating cholera outbreak. It started in the capital, Nairobi and by June 2015, a total of 4,937 cases and 97 deaths had been reported nationally.
According to public health officials, the spread of cholera in Nairobi particularly affected people living in slums. Frequent bursting of sewer lines, poor sanitation facilities and heavy rains played a major role in the outbreak. Poor hygiene practices – such as not washing hands before eating or preparing food – also contributed to the spread of disease. The outbreak eventually petered out, but the environment and practices that contributed to the spread of cholera continue to pose a threat.
In a quiet courtyard, away from the hustle and bustle of Nairobi’s Kawangware slum, a community radio station was planning a response.
Mtaani Radio, run by a team of volunteers, was a hive of activity when I walked into their studio last week. They were recording content for ‘WASH Wednesdays’, a show looking at ways listeners can improve their health and hygiene. The show, reaching over 100,000 people in the Kawangware community, was just about to start.
It is several days after the earthquake in Nepal. A small group of Nepali women sit on the side of the road in a village in Dhading district, 26 kilometres from Kathmandu. In this village, many people lost their homes and several died in the earthquake.
The women are listening attentively to a radio programme, Milijuli Nepali meaning ‘Together Nepal’. After it finishes, one of the women starts asking the others questions: What did they think to the programme? Did they learn anything? What else would they like to hear to help them cope in the aftermath of the earthquake? The women start discussing some of the issues raised around shelter and hygiene, they like the creative ideas suggestions, particularly as they comes from a source they like and trust - the BBC. They give the researcher their ideas for future programmes and she writes them down.
Indeed, we in development, and governments that we work with, invest millions of dollars in behavior campaigns. However, many of these campaigns are unconvincing, lack inspiring narratives, and are communicated through outmoded and uninteresting outlets such as billboards and leaflets. Research shows that traditional mass media interventions are often ineffective in promoting behavior change, especially in the long run (Grilli et al 2002, Vidanapathirana et al 2005).
New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.
We have known for years that people are getting their news from an increasing array of sources -- from traditional print and radio to internet and social media. How people consume news, moreover, varies a great deal from country to country. In many developed countries television and online news are the most frequently accessed sources, while print newspapers have declined significantly. In contrast, newspapers are thriving in some middle- and low-income countries where both print and online circulations are popular. Social media is also growing as a source for news, but is doing so unevenly
However, the state of news consumption looks even more interesting- and trend lines emerge- when generational differences are considered. With age segmentation, we can see that online news is the most popular source for young people aged 18-24 who have grown up with the Internet, while TV is most popular with adults older than 55. This is important to note because current estimates from the United Nations Population Fund indicate that there are approximately 1.8 billion young people between the ages of 10 and 24 in the world, and many of them live in developing countries where mobile devices that provide access to online news are increasingly common.
Since the start of the current Ebola outbreak, music has been a part of efforts to sensitize and educate people about the disease. Artists in Guinea, Liberia and Sierra Leone, the three most affected countries, have produced several songs to inform people that the virus is real and "don't touch your friend".
The latest song to hit the airwaves, "Africa Stop Ebola", was written by Kandia Kora and Sekou Kouyaté, both of whom are from Guinea and are among the performers. It is based on lyrics outlined by Carlos Chirinos, a professor at New York University who specializes in music, radio and social change. The lyrics express messages of caution and comfort, warning people not to touch the bodies of the sick or deceased and encouraging them to trust doctors, wash their hands, and take proactive steps if they feel the symptoms of Ebola.
The song aims to build confidence in the public health sector through the cachet of the artists. Across West Africa, music, theater, and radio are popular media to spread public information, and performers are well- respected public figures with enough social weight that people to listen to them.
In order to ensure the song's messages are clear regardless of the level of literacy or education of the listeners, it is performed in French and local languages widely understood across the region.
It may not always be called ‘radio’ anymore, but audio communication is not only alive and well – it’s an increasingly vital method to reach diverse audiences. It’s everywhere—online and on-air, on your mobile phone, and your iPad. You can listen to audio while driving, working, puttering around the house, or taking a walk outdoors. It allows listeners to multi-task, which is critical in today’s fast-paced world.
That’s why we’re so excited to launch our own new World Bank Group channel on SoundCloud, a fast-growing international web platform with more than 300 million users. Many describe SoundCloud as the “YouTube of audio” with millions of audio files that are routinely linked on blogs, websites, and social media. Even President Obama shares his speeches on SoundCloud.