People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.Most of us are familiar with the “hot seat”, a game in which an individual is asked a series of questions in rapid-fire with limited time to respond. The game tries to get the person being quizzed to answer without thinking too much so his/her responses are more candid. But what if the answers are a matter of life or death? What if the choices we make decide our future?
This is the message of Transport for London: life is made up of a series of small decisions, and one bad decision one on the road can be fatal.
According to the World Health Organization, around 1.25 million people worldwide die each year as a result of road traffic crashes. Distracted driving is a common cause for traffic accidents, with mobile phones becoming increasingly more problematic. Indeed, drivers using a mobile phone are approximately 4 times more likely to be involved in a crash than drivers who are not. Texting or calling while driving leaders to slower reaction times— notably in braking reaction— impaired ability to keep in the correct lane, and shorter following distances.
Transport for London: One Risk is Too Many