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Stakeholder Analysis

Communication for Water Sector Reform

Anne-Katrin Arnold's picture

The water sector is very much a matter of supply and demand – and you better not forget about the demand side. Reform in any sector depends on public support. A new Learning Note on “Communication for Water Sector Reform: Obstacles and Opportunities,” published by the World Bank’s Operational Communications department, showcases the role of strategic communication in making water sector reform successful and sustainable.

From One-Way to Two-Way Exchanges: Gearing Up to Use Communication in Support of Decentralization in Mongolia

Sunjidmaa Jamba's picture

Since Mongolia shifted to a multi-party political system and market economy in the early 1990s, it has become a young and vibrant democracy. Debates among politicians, policymakers, civil society organizations, political and social commentators, and other stakeholders are now an integral part of Mongolian society. These happen through local newspapers and on the TV channels, at citizens’ hall meetings, as well as during cultural events, particularly in rural areas as nomadic herders gather for such event and authorities take that opportunity to communicate with them.

However, these debates may not always be particularly effective in getting to a consensus. Indeed, the heritage of the socialist system can still often be felt: public authorities, particularly at the local level, see communication as a way to disseminate and diffuse information through a traditional media approach. There is much to do to transform communication from a one-way dissemination tool to an instrument for two-way engagement.  

Executive Course in Communication and Governance Reform Kicks Off

Anne-Katrin Arnold's picture

Yesterday CommGAP started on a new endeavor: Yesterday we kicked off our Executive Course in Communication and Governance Reform. Over ten days we're working with our partners to build capacity in communication for governance in Africa and the Middle East. The goal is to enable senior communication experts to support governance reform in their home countries.

Together with our partners from the World Bank Institute, the Annenberg School for Communication and Journalism at the University of Southern California, and the Annenberg School for Communication at the University of Pennsylvania we have worked for more than a year to put together a cutting-edge program. In the first three days, we link communication and governance and talk about coalition building and political economy analysis. In seven days dedicated to communication our faculty will discuss strategic communication and how to utilize it for governance reform, media metrics and media research, social media, and organizational change.