The water sector is very much a matter of supply and demand – and you better not forget about the demand side. Reform in any sector depends on public support. A new Learning Note on “Communication for Water Sector Reform: Obstacles and Opportunities,” published by the World Bank’s Operational Communications department, showcases the role of strategic communication in making water sector reform successful and sustainable.
Africa’s development agenda is inherently regional due to the large number of landlocked countries (15) and trans-boundary rivers (63 basins), as well as an uneven distribution of energy resources and load centers. Though Africa is endowed with a generous supply of water resources, most of its rivers, lakes and aquifers cross country borders - the Nile crosses 10, the Niger 9, the Senegal 4, and the Zambezi 8. This therefore calls for cooperative water resource management and coordinated investments to increase basin yields of food, power, and other economic opportunities, while strengthening environmental sustainability and mitigating the effects of droughts and floods.