When video streaming services like Netflix, Hulu, and Amazon Prime offer a one month free subscription, they are offering potential users an opportunity to experience the benefits of having access to a wide range of entertainment options, weigh the benefits against the monthly subscription cost, and hopefully, promote adoption in the long run. Essentially, Netflix is providing us a short-run subsidy to promote long-run adoption. So, what can we learn from Netflix’s marketing strategy about promoting technology adoption in the field of development economics? We know that some technologies are experience goods and a one-time subsidy may promote experiential learning, leading to higher adoption in the long run. However, policymakers and practitioners often worry that providing large initial subsidies may set a wrong precedence, distort the expected price of a new technology and make people less likely to adopt and continue to use a technology once the subsidy is discontinued. What they are referring to is called reference dependence in prospect theory.