Syndicate content

Technical Solutions

#7 from 2012: Knowledge Management is Not Mere Dissemination

Our Top Ten Blog Posts by Readership in 2012

Originally published on April 3, 2012
 

Knowledge, or the lack of, is often associated with the success or failure of development initiatives. For decades, communication’s main role was to fill the knowledge gap between what audiences knew and what they needed to know, with the assumption that this would induce change. We now know that this is seldom the case. In the modernization paradigm, media were expected to provide needed knowledge through messages that could fill knowledge gaps, build modern attitudes, and eventually shape behaviours. After years of under-delivering on their promises, development managers and decision-makers are increasingly realizing that it is not enough to have sound technical solutions and disseminate information in order to have audiences adopt the innovations.

Why Sound Technical Solutions Are Not Enough: Part II

Let us go back to the main theme of this blog: why sound technical solutions devised by top ranking technical experts and supported by plenty of resources from the richest countries have failed to deliver the expected results. A review of past experiences identified a number of causes for the failures of past approaches, but most of them appear to be traceable to one directly linked to communication/dialogue, or the lack of; i.e. the limited involvement of the so-called ‘beneficiaries’ in the decisions and the design of activities that concerned their lives. To sum up, lack of results in development initiatives due to people failing to adopt the prescribed behaviours were largely due to the neglect of the voices of those who were expected to adopt and live with such innovations and technical solutions.

Why Sound Technical Solutions Are Not Enough: Part I

Recently I was invited to hold the XI Raushni Deshpande Oration at the Lady Irwin College in New Delhi, India. This blog is a summary and a reflection of that presentation. As it can be inferred from the title, the focus is on why so many development initiatives have failed in the past and many are still failing in the present. Why after all these years, after all the money poured in, all the construction being made and all the resources dedicated to address this issue, are latrines still not being used in many places? Or they are used but not for the intended purpose? And why are bed nets aimed at preventing malaria adopted even when they are easily available? And many more ‘why’s’ such as these could be added to the list.