One of my favorite memories from the past summer was discovering Saranda, located in the southern part of the ‘Albanian Riviera.’ I was fascinated by the city’s beautiful location - right on the Ionian Sea coast, with its deep blue waters and with the island of Corfu (Greece) visible on the horizon. I was far from being the only visitor as Saranda is full of people during the summer. In fact, while the usual population is around 35,000, in July and August, this figure can swell with an influx of tourists. During 2016, Saranda registered over 700,000 visitors.
Saranda is not alone in this regard. Over the past years in Albania, tourism has significantly increased, especially in places like Ksamil, Saranda, and Durres. From August 2017 to August 2018, according to the national statistical office, Albania hosted 2.1 million visitors - a 16.8% increase compared to the previous year. And most of these tourists came for the sun and beaches in the summer. These figures are expected to continue to grow in the coming years. On World Tourism Day, the Ministry of Tourism and Environment even indicated that Albania aims to attract 10 million tourists by 2025!