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Traditional Media

On the geopolitics of "platforms"

CGCS's picture

Robyn Caplan is one of ten 2015 Milton Wolf Emerging Scholar Fellows, an accomplished group of doctoral and advanced MA candidates selected to attend the 2015 Milton Wolf Seminar. Their posts highlight critical themes and on-going debates raised during the 2015 Seminar. In this blog post, the evolving relationships between social and traditional media and between politics and information policy regimes are reviewed.

Map of the frequency with which people in different places @reply to each other on TwitterIn the last year, questions about the roles that both non-traditional and traditional media play in the filtering of geopolitical events and policy have begun to increase. Though traditional sources such as The New York Times retain their influence, social media platforms and other online information sources are becoming the main channels through which news and information is produced and circulated. Sites like Facebook, Twitter, Weibo, and other micro-blogging services bring the news directly to the people. According to a study by, the era of searching for information is ending—fewer referrals to news sites are coming from Google, with the difference in traffic made up by social media networks (McGee, 2014; Napoli, 2014).

It isn’t just news organizations that are finding greater success online. Heads of state—most famously President Obama—have used social networks to reach a younger generation that has moved away from traditional media. This shift, which began as a gradual adoption by state and public officials over the last several years, is quickly gaining speed. Iranian politicians, such as President Rouhani, have also taken to Twitter, a medium still banned in their own country. The low barriers to entry and high potential return make social media an ideal space for geopolitical actors to experiment with their communications strategies. ISIS, for example, has developed a skillful social media strategy over the last few years, building up a large following (which emerged out of both shock and awe) with whom they can now communicate directly (Morgan, 2015, p. 2). As more information is disseminated through these platforms, considering the role that technological and algorithmic design has on geopolitics is increasingly important.

Media (R)evolutions: How paid, owned, and earned media converge

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

When the internet first emerged as a medium (and still often today), digital and non-digital communication were separated into different silos within an organization. While this distinction has blurred for many, new distinctions based on revenue have developed: paid, earned, and owned media.

Paid media is often considered to be ‘traditional advertising’ and includes ads, paid search marketing, ‘pay per click’ advertising, and sponsorships. It usually involves targeting specific audiences in order to create brand awareness or develop new customers. Owned media is the content that an organization creates itself and includes an organization's website, blog posts, email newsletters, and social media. It usually involves targeting an organization’s existing community or current customers.

Earned media is the result of public relations and media outreach, ad campaigns, events, and other content that is created through an organization’s owned media. Brands may hire a PR firm to reach out to the media, influencers may pitch or demoralize a brand on TV and social media, and consumers may talk about an organization on social media or in product reviews.

 Paid, Owned, and Earned Media

The Media Battle for Influence in Latin America

Roxanne Bauer's picture
Latin America seems to be opening up!  The region is home to the fastest growing Internet population in the world and has experienced remarkable growth more broadly across its media industry in recent years.  

At the same time, media companies in some Latin American countries continue to battle governments for greater influence of programming.  New communications laws, cross-media publishing, and mergers among media companies further contribute to the dynamic relationships among media, governments and citizens.

With so much variation among countries regarding both the role that media play in democratic processes as well as how citizens access different platforms, it can be hard to outline major trends.  

We put two questions to Professor Silvio Waisbord of George Washington University:
  1. How has the concentration of media in Latin America changed over time?
  2. Is traditional media in Latin America still important?
His answers may surprise you.

Silvio Waisbord on the Evolution of Media in Latin America

A Legion of (Wiki)Leaks

Shanthi Kalathil's picture

Just read a prescient New Yorker blog post on the sudden proliferation of plans for in-house Wikileaks-style operations at major media outlets. Al Jazeera started this trend with its "Transparency Unit," and the New York Times is now said to be developing something similar. It can't be long before others jump on the bandwagon. Author Raffi Khatchadourian (who authored this New Yorker profile of Julian Assange last year) does a nice job of attempting to map the just-emerging implications of this (possible) trend. Says Khatchadourian: "If the WikiLeaks model were to grow beyond WikiLeaks - much in the way social networking outgrew its earliest online incarnations - and develop more fully within the ambit of conventional media, it is likely that it would change in a way that reflects the different sources of authority that a stateless publisher and a conventional news organization each draw upon."

A New Media Model for the Developing World?

Shanthi Kalathil's picture

Arne Hoel

Al celebrar el Día Internacional de la Mujer 2018, podemos observar que nunca ha habido un momento más crítico para invertir en la gente, en particular en las mujeres y las niñas.

Las habilidades, el conocimiento general y los conocimientos técnicos —denominados en conjunto capital humano— representan una gran parte de la riqueza mundial, mayor que el capital producido, como las fábricas o industrias, o los recursos naturales.

Sin embargo, el capital humano no se encuentra distribuido de manera equitativa en el mundo, y a medida que los países se desarrollan este representa una porción mayor de la riqueza. ¿Cómo y cuándo los países en desarrollo pueden desarrollar su capital humano y prepararse para un futuro más exigente desde el punto de vista tecnológico?

La respuesta es que deben invertir mucho más en los pilares del capital humano, es decir en nutrición, salud, educación, protección social y empleos. Y los mayores beneficios provendrán de educar y apoyar a las niñas, empoderar a las mujeres, y asegurar que las redes de protección social aumentan su capacidad de resiliencia.

Según estimaciones de UNESCO, 130 millones de niñas de entre 6 y 17 años no están escolarizadas, y 15 millones de niñas en edad de asistir a la escuela primaria —la mitad de ellas en África al sur del Sahara— nunca entrarán a una sala de clase. La participación de las mujeres en el mercado laboral internacional es aproximadamente 27 puntos porcentuales menor que la de los hombres, y este indicador disminuyó del 52 % en 1990 al 49 % en 2016.

¿Qué pasaría si solucionamos esto? La adopción de medidas para fomentar la participación de las mujeres en la fuerza de trabajo y en la propiedad de empresas, y para mejorar su productividad podría agregar miles de millones de dólares a la economía mundial.


Shanthi Kalathil's picture
© Caroline Gluck/Oxfam

Dans quelques jours la Banque mondiale accueillera un millier de personnes pour l’édition 2018 du Forum sur la fragilité. Décideurs publics de pays développés et en développement, acteurs de l’humanitaire, du développement, de la paix et de la sécurité, chercheurs et représentants du secteur privé : les participants au Forum se réuniront à Washington avec l’objectif d’accroître leur impact et leur efficacité collective dans les pays en proie à la fragilité, au conflit et à la violence.

Cette année, notre Forum sera consacré au rôle de la gestion des risques dans la promotion de la paix et de la stabilité. Un thème qui traduit une évolution stratégique dans la manière d’aborder la question des fragilités, des conflits et des violences, en mettant notamment la prévention au premier plan. Cette nouvelle approche est au cœur d’une étude conjointe de la Banque mondiale et des Nations Unies qui paraîtra très prochainement sous le titre Pathways for Peace: Inclusive Approaches to Preventing Violent Conflict. Ses auteurs appellent la communauté internationale à davantage miser sur la prévention pour instaurer la paix, en insistant sur l’importance d’une identification précoce des risques et d’une coopération étroite avec les autorités nationales pour améliorer les réponses apportées aux menaces et renforcer l’inclusion.

How Do I know That This Is True?

Sina Odugbemi's picture

For those who are in despair over the future of journalism and other forms of information intermediation in the new digital age, it is worth reading what Eric Schmidt,  the Chairman and CEO of Google , said to Fareed Zakaria  of CNN  on November 29, 2009:

"ZAKARIA: When you look forward, do you think -- when you look forward, what are the great moral issues that you think we will face with all this information, all this access? What should we be thinking about in terms of the conflicts, the tradeoffs?