New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.
There’s a lot of discussion right now about ad blocking. As a consumer, you may think ad blocking is a protector that improves your web browsing experience, but if you run an online business you may think it’s a growing problem that reduces your revenue. What appears to be clear, however, is that the use of ad blockers is expected to grow.
Ad blocking software blocks online advertisements before they are loaded by a user’s web browser. Once installed, the content of the page is stripped of ads before they even get the chance to load.
GlobalWebIndex found, as part of their regular reporting, that regardless of gender, age, income or the region in which they live, people are most likely to be blocking ads because they feel that too many of them are annoying or irrelevant and because they believe there are simply too many ads on the internet.