A response to the blog post Beyond Training: Development Assistance in the Media Sector from Wijayananda Jayaweera, Director, Division for Communication Development, UNESCO:
I wish to comment on few matters concerning your blog on the recent IPDC decisions to support 84 media development projects. Firstly, I entirely agree with you on the need of sustained attention from the development community to support media development in a strategic manner. In fact, the IPDC endorsed Media Development Indicators provide a framework for the development community to devise such coordinated strategies at country level. But far more important is that such strategies are developed in a multistakeholder partnership where local ownership of the processes is assured and participation of media community and civil society is guaranteed. In 2009 multistakeholder partnerships in Croatia, Ecuador, Maldives, and Mozambique have used media development indicators for media sector assessments and have developed evidence based recommendation to improve the media sector development. UNESCO supported these assessments outside the IPDC frame work and will continue to do so, so that the development community can take the resulting recomendations on board when they prepare their country strategies.