Few consumers in developing countries are aware of the standard safety features in vehicles, and in most cases, the government has failed to mandate the minimum crashworthiness safety standards as recommended by the UN. But the situation is starting to change, and it is exciting to see some progress since the last time I wrote about this important topic. In that blog, I had mentioned how the New Car Assessment Program (NCAP) in Latin America highlighted the fact that new cars sold in that region were 20 years behind in safety technology compared to similar models sold in the US and the European Union.
Earlier this year in New Delhi, the Global New Car Assessment Program, a consumer-awareness non-profit, presented for the first time independent consumer crash test results for five of India’s most popular small cars. Besides increasing awareness among Indians about safety performance of the cars they buy, the event also explored how regulatory standards, in combination with consumer information and incentives, can create a ‘market for safer vehicles’ in the rapidly motorizing nations of the developing world.