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World Urban Forum

The Digital Media Academy at the 7th World Urban Forum

Maya Brahmam's picture

It’s a sign of the times that we had the first digital media academy at the World Urban Forum this year. Digital media has come a long way and is here to stay. Its effects have been transformational in many areas of communications – print journalism, book publishing, and marketing & advertising. Now, learning is seeing itself transformed by the same technologies that offer reach, scale, and interactivity at a price tag that’s hard to beat.

I was invited to share my experience in promoting the WBG’s first Massive Open Online Course (MOOC) on climate change, as I had created the communications strategy and overseen its launch, which was heavy on social media and reach to the developing world. I was inspired by earlier campaigns and also by the TED organization’s single-minded approach to branding. See attached presentation for details.