Through the Web and social media, DM2009 became a truly global event. The competition among the hundred finalists and the week of dialogues, panel discussions, and other activities unfolded in Washington, but people around the world were able to become virtual participants. From Russia, Bangladesh, Cambodia, Djibouti, Uganda, Belize, and scores of other countries, instant connections were made via YouTube, Twitter, Flickr, and the DM blog.
During the four-day competition, more than 180 videos about what local communities are doing to adapt to climate change were posted on the DM2009 Channel on YouTube. Since the channel launched in late October 2009, it has drawn 12,000 views. Ninety percent of the viewing audience comes from outside the United States, mostly from the developing world. Videos have been recorded in 14 languages. (Visit the Channel on the right side of this page.) More than 300 photos were posted on the DM2009 Flickr site, which attracted more than 8,000 views during competition week.
The DM2009 blog has posted more than 32,600 page views since its re-launch in late October, and the DM Twitter account enlisted more than 123 global followers who tweeted 600 times. New social media connections continue to be made weeks after the competition, and, as you can see, this blog continues to draw new posts and comments.
The World Bank tells the story of DM2009 here.
(Photos, on DM2009's Flickr pages, are [above] from competition-week video of "Meet Climate Change Practiontioners" featuring [from right] Valerie D'Costa, Product Manager of infoDev, and interviewer Habiba Gitay, Environmental Specialist at the World Bank Institute, and [right] DM video command center.)