This blog was originally posted on the BBC Media Action Insight blog.
Reviewing the results of a survey of 23,000 people across seven countries, Chris Snow looks at the potential of media to engage even hard-to-reach groups in politics.
Around the world, people are disillusioned with their rulers. From South Africa to Brazil to South Korea, corruption scandals have helped fuel discontent with politicians. Young East Africans feel excluded from decision-making processes and blocked from having a say in how society is run. 61% of people in the Middle East are dissatisfied with how the political system works in their country.
Yet despite the global frustration with government, ordinary people persist in feeling they can make a difference and are still motivated to participate in politics. Seeking to understand how media affects participation, BBC Media Action surveyed over 23,000 people across seven African and Asian countries about their political activities, ranging from voting to protesting. We found that media, when rooted in a commitment to open and balanced discussion, can be an effective tool for engaging even hard-to-reach groups in politics.