People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.
charity: water, launched its annual "September Campaign" this month in which the organization selects a country or region for targeted support. This year, the Sahel region was chosen, and the September Campaign seeks to bring clean water to 100,000 people of Mali and Niger that are living in the strip of land between the Sahara desert to the north and the Sudanian Savannah to the south. The area is frequently affected by drought and famine, and access to clean water is rare.
Unlike other nonprofits that speak about the organization and mission first, charity: water puts their supporters at the center of their communications and empowers them to tell personal stories and fundraise individually, using a method known as inbound marketing. Inbound marketing promotes an organization through blogs, video, enewsletters, whitepapers, SEO, and other forms of content marketing which attract the attention of key audiences and draw people to their website. By contrast, buying attention through advertisements, cold-calling, direct paper mail, and radio, are considered "outbound marketing."
Central to their inbound marketing method, charity: water appeals to supporters to start 'your own campaign.' The website offers visitors the ability to, "start a fundraising campaign and bring clean drinking water to people in need around the world." The personalized and social nature of the campaign allows people to share their own stories and encourage friends and followers to do the same. Supporters have been creative with their campaigns, starting birthday fundraisers, running marathons, and welcoming newborns with donations.
Running from event to event to partnership dialogue here in the beautiful island of Upolu, Samoa, while listening to delegates to the 3rd annual Small Island Developing States Conference, two things ring loud and true: Small islands need ocean-based economic growth to diversify their economies, attract investment, grow their GDP, increase jobs, and end pockets of extreme poverty. And strong ocean-based economies need healthy oceans.
Great ocean states know this. They know that they cannot afford the boom and bust cycle that emerges as natural capital is liquidated and the ocean emptied and trashed. But small islands cannot forsake growth in the name of conserving natural resources either. We can fish the oceans empty; but we mustn’t. The future of growth, jobs, resilience all depend on the sustainable management of the resources of the ocean. For small islands, blue growth is critical; done smartly, blue collapse is avoidable.
Can prepaid systems become an instrument to improve access and quality of water services to poor people in African cities and towns? Or does prepayment deny poor people more access to water? Do prepaid systems cost too much and impose more technical, affordability and social pressure on service providers already struggling to cope with growing demand? And what do customers think?
As I blogged a few weeks ago, the proposed WASH Post 2015 goals and targets for sanitation call for universal access to improved sanitation by the year 2030. I described how many governments have started working to achieve the goal of universal access by taking steps to make the transformational changes and to stop doing “business as usual” in sanitation programs that have largely failed to deliver sustainable sanitation service delivery – especially for the poor. In addition to universal access, the WASH Post 2015 goals also call to progressively eliminate inequalities in access between population subgroups.
Whether you'll be attending the upcoming World Water Week in person or following online, there's a lot to look forward to this year. This year's theme focuses on Energy and Water and along with Sustainable Energy for All (SE4ALL) and the International Union for Conservation of Nature (IUCN), The World Bank Group is excited to join as a collaborating partner.
An entry in a recent Action4Climate video competition, “Climate TV, City Climate” highlights some of the issues cities are facing and how green infrastructure solutions can help a city cope with increased heat and stormwater run-off.
I am standing on the shore of Bến Tre Province in the Mekong Delta in Vietnam. One of the first questions is, would I be able to stand here in a few months’ time?
If you look just a few hundred meters out to sea, that was cultivable land up to three years ago. In the last three years this village has lost half of its land. Sea incursion is just one of the complex challenges that the authorities and the people who live in the Mekong Delta have to juggle at the same time. So the Mekong Delta, the decisions that are made here are affected by the upstream decisions of hydroelectric planning, irrigation, and other freshwater use. By the time the water gets here, some of that freshwater which is needed is no longer available.