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Talking about climate change in a new language

Ana Bucher's picture

 

Apps for Climate winners at the Newseum during the Connecting for Climate event. Photos: Leigh Vogel/Connect4Climate

Last week, I was at the Newseum – a place in the heart of Washington DC where cutting edge communication is celebrated and experienced. We were talking about climate change but we used the language of music and creativity. 

More than 400 policy makers, NGOs, journalists and software developers had come together to celebrate the winning entries of the first "Apps for Climate" competition and the launch of a new Voices4Climate competition - Connect4Climate’s new global competition for photos, videos, and music in partnership with MTV.

It was a vibrant event full of music, videos and the enchanting demonstration of “Technology, Creativity, and Action”. Andres Martinez, a young software developer from Argentina was the lucky winner of the night and the creator of EcoFacts, a web tool that shows in an innovative way energy consumption in terms of emissions of CO2 and how small individual actions can help lower your carbon footprint. It answers questions like: what happens if people turn off a light bulb, travel more by train or bicycles, or use alternative energy systems?