The past week saw the final demise of proposals for U.S. legislation to address climate change, and a sense of gloom pervades discussion about prospects for a similar effort by the new Congress next year. Among major corporations, however, one can still find many examples of impressive environmental initiatives and investments. The same week, for example, General Motors (GM) announced two costly steps predicated on consumer demand or regulatory pressure for environmental performance. The more highly publicized news was that GM would begin accepting orders for its long awaited hybrid electric car, the Volt. The Company attracted less fanfare for another product with more immediate environmental benefits, the introduction of a new climate friendly refrigerant for auto air conditioning – replacing a chemical with a global warming potential (GWP) of 1400 with one that has a GWP of 4, a 99.7% improvement over current emissions. (It is worth noting that auto air conditioning has become so popular that its one of the only features available as an add-on to the Nano in India).
In June, General Electric announced that the performance of its “eco-imagination” initiative, a commitment to develop and market a growing range of green products, was meeting revenue targets and outperforming revenue growth in the company as a whole. Consequently, the company plans to double its investment in the initiative over the next five years.