It is not a fair comparison. Yes, US$14 billion was spent on pet food. But where did that US$14 billion actually go? That revenue contributed to employee wages and business profits, as well as to tax revenues that were then alocated to various public needs, mostly likely including funding for energy R&D. Rather than argue that Western consumers are blindly misallocating their wealth, perhaps it would be more constructive to recommend a way to utlize the consumer power of Western countries to create products (or non-profits selling products) that support energy efficiency and innovative energy technology research and development.