The WDR 2011 Flip Challenge!

Ten cameras…six months…192 countries…thousands of highly committed staff and consultants...the easiest, most user friendly camera available.  The challenge?  To get eye-witness reports on how conflict and violence affects people throughout the world. 

	WDR 2011 Flip Challenge!

Think of it as a relay race, or the game of “hot potato,” only what you are holding is far hotter than an imaginary hot potato—it is the voice of one person who hopes to be heard.

The WDR Flip Challenge is part of the World Development Report 2011, on conflict, violence, and development.  Like every report, it will be full of data, analysis, and suggestions for action. But all of these are built on one thing—the human story.  We aren’t looking for stories about Bank programs or interviews with experts. 

What we want are the people on the ground, the people who know about conflict and violence because they experience it in their own lives.  Or they never experience it, and that’s a story as well! It is these stories that tell us why we should care about an issue, that compel us to feel empathy and to act.  These are the stories we want to hear.

The rules for the WDR Flip Challenge are simple.  Get a camera, register, film, upload, and pass it on.  You don’t need to be a pro—our guidelines will walk you through everything you need to know. 

You can send us raw footage, or if you want to get fancy, you can use the flip site to edit, add sound effects, and whatever other bells and whistles you like.  All that is required is some curiosity and a desire to make sure everyone’s voice is heard.

If you are interested in participating, please contact us at wdrflip2011@worldbank.org 

SAMPLE CLIP: