In both 2011 and 2012, I did a roundup of the most read 200 World Bank blogposts of the year, and compared the performance of the various World Bank blogs in terms of readership. What did blogging at the World Bank in 2013 look like?
Table 1 compares the Bank’s blogs in terms of how many of the 200 most-read posts they produced. As before, I excluded pages that didn’t look like posts – blog home pages, blogger profiles, thematic pages, and so on. I got the data on views from Omniture. This apparently gives more precise – and typically lower – page view figures than the Bank’s blogger platform whose counts are vulnerable to spammers. Readers who manage to read an entire blogpost without clicking on the URL of the post (e.g. through Feedly or the now defunct Google Reader) won't show up in my numbers are readers