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behavior change

Inspiring change, one drop at a time!

LTD Editors's picture

The following post is a part of a series that discusses 'mind and culture,' the theme of the World Bank’s upcoming World Development Report 2015.

For one night, the Cirque du Soleil closes all its shows in Las Vegas. Instead, more than 100 artists come together to create one magnificent show in support of One Drop to give out a simple, yet very powerful message: water, for today and forever. For One Drop, awareness is as essential as economic development to drive change to make water accessible to all. The non-profit organization uses social arts to connect, communicate, and convince communities to adopt sound water management practices that ensure sustainability in the long run. The Let’s Talk team caught up with Jacques Rajotte, Chief Operating and Innovation Officer, and Danielle Valiquette, Chief International Programs Officer, One Drop, on their visit to the World Bank last week to know more about operationalizing social arts as an impactful tool for social transformation.