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social norms

Social norms and incentives: Homo economicus is dead, long live bounded rationality, social interdependence and culture!

Daniel Harris's picture

The following post is a part of a series that discusses 'mind and culture,' the theme of the World Bank’s upcoming World Development Report 2015.

All public policy is based on assumptions, whether implicit or explicit, about human behaviour. These assumptions, particularly those about what motivates people, are often incomplete. A better understanding of human motivation, one that draws on a range of disciplines, offers a chance to improve the effectiveness of development policy.