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Thanks, David. I was also curious about the discrepancy between the Omniture and blogger platform figures. Among my posts, the latter are on average 4.5 times the former, but with a big spread: in one case the blogger platform figure is just twice the Omniture figure; in another case, it’s 13 times. What I’ve been told by the Bank’s IT expert on webmetrics is that, unlike the blogger platform system, Omniture tries to detect what’s a real visit, and filters out things like search robots, spambots that are trying to submit spam comments, etc. Consistent with this explanation is the fact that I got a record (for me) 95 spam comments on the post where the blogger platform readership figures was 13 times the Omniture figure. Interestingly, the discrepancy is substantially and significantly higher for my 7 posts with the expression “knowledge bank” in the title. Anyway, the Bank’s expert on the subject says to treat the blogger platform stats with a huge grain of salt for the time being, and to go with the Omniture stats. It’s true that when someone reads the entire post through an RSS feed (without having to click through to get more than the first few lines) this won’t get reflected in Omniture. But are RSS subscription numbers a good guide to the number of people actually reading individual posts? Personally, I read only a very small percentage of the posts that come to me through my Google Reader subscriptions. It’s possible of course that the reading rate varies from one blog to the next, with the subscribers to some blogs (DE?) religiously reading every post that comes their way and subscribers to others being choosier. The best way, it seems to me, to get at the question of how many RSS feed subscribers actually read specific posts is surely to force them to click-through in order to read the whole post. That, I’m told, is the “industry” norm. Best, Adam