Yes, the process adopted for knowledge diffusion and quality certification matter. The best way to market a water filter is for the seller to drink the water processed by the filter. At the heart of this problem in development is that people are right to distrust those who provide solutions for problems they themselves have never had to face. Does one have to be poor then to solve the problem of poverty. Jean Drez certainly thinks so but clearly, it is not the key prior. However, credibility as a poverty basher matters and credibility is partly about being able to share both the pain and the joy of those one seeks to benefit....empathy is a function of faith, sincerity of purpose and "quality time" spent in the environment we seek to change. The operational implications are that decentralization is key to operational effectiveness......but are we on the same page?