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Submitted by S Ajai Kumar on

This paper synchs with the existing knowledge and awareness levels of the grass root level communinities of MGNREGA. Even without implementing the movie, the results would have been the same. (not a challenge to the methodology) Various studies have proven that interpersonal communication methods are the effective media to reach out to the people; especially those in Bihar.
Demand for employment under MGNREGA is affected by many variables like
(i) Lack of knowledge on how to exercise their rights by applying for the job
(ii) Lack of knowledge about the number of days of employment to which they are entitled.
(iii) Lack of awareness about the time period within which wages are to be received.
(iv) Lack of awareness about the prescribed quantum of work which entitled full wage payment
(v) Lack of knowledge about the manner of wage calculations.
(vi) Lack of comprehensive knowledge about the Scheme
(vii) Wage differentials
(viii) Lack of infrastructure and capacity at GP/Block/District level
(ix) Delayed wage payments to the workers
(x) Delayed fund release to the GP etc
(xi) Availability of alternate employment opportunities in primary, secondary and tertiary sectors
(xii) Proximity to urban areas
(xiii) Visibility of the programme
(xiv) Lack of knowledge about the nature of works that can be taken up under MGNREGA.

Communication need assessment taken up by agencies like Prasar Bharathi, IIMC etc give a broader framework of the communication flow patterns and information needs of MGNREGA labours and various stake holders