The rising threat of digital taxes across the world, most recently in New Zealand, is raising the stakes to reform the international corporate tax system. In February 2019, the OECD outlined four proposals that will go through public consultations in the coming months. Of those, the “user participation” proposal has popular appeal, but seems least likely to succeed.
Social media has flourished with increasing digital connectivity. Internet users in the Philippines, Brazil, Mexico, Argentina and the United Arab Emirates spend more than 3 hours per day on social media. Global social media platforms such as YouTube and WhatsApp as well as local ones such as Mxit, an instant messaging application in South Africa, and Odnoklassniki, the Russian version of Facebook, are attracting people's attention. The social interaction aspect of those communication initiatives redefines how individuals, business and government engage with each other.