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Ashoka Bill Drayton

Hybrid Value Chains – a Method for Solving Grand Challenges in Development?

Kirsten Spainhower's picture

Bill Drayton, Founder of AshokaIn mid-may Bill Drayton of Ashoka visited the World Bank to present his thinking on Hybrid Value Chains (HVC). In a recent article published in the Harvard Business Review, Drayton and Ashoka-colleague Valeria Budinich warned that “if you are not thinking about HVC collaboration, you’ll soon be guilty of strategy malpractice.” (Click here to view a recorded video of the event).

So what does Ashoka mean when they talk about HVC collaboration? The best way to illustrate is through an example.

In 2004, tackling the dismal living conditions in the slums of Gujarat, India, social entrepreneur Joshi Rajendra founded SAATH, an organization that has developed an innovative and integrative approach to development, and is focused on equipping residents of poor urban settlements to become willing customers of basic services and access schemes. The program was rooted in the belief that the poor would be willing to pay for services if the prices were affordable.