Communication is not just about communicating, at least not in the development context. My personal experiences, where I applied communication in a number of projects in different areas, such as agriculture, environment, rural development, etc., confirm what is cited also in relevant studies. Many of the failures in the development context can be attributed to two major factors: the lack of or insufficient involvement of stakeholders from the beginning of the initiative and the lack of or insufficient use of communication in the project activities.
When I was asked to be one the blogger for the Development Marketplace I accepted without being too sure what was expected from me. I was told I should write something about communication, since this is not only my professional field, but something I am passionate about, I decided to start with two blogs about two key challenges that I have been facing and dealing with in the last few years of my professional life.