To Paul's point above, when the knee jerk reaction to any new tool is "I'm too busy to learn, contribute to, or use this," the organization--in this case the Bank--needs to create an incentive if there will ever be pervasive use. At least at the upstart. I personally think that SCOOP could be very powerful, but its use needs to be encouraged in a way that enhances the work we all do. At a conference session this morning at the Association of American Publishers Professional and Scholarly Publishers (AAP/PSP)division several companies demonstrated new tools that have been developed that can help connect all of the disparate knowledge and people that live out on the Web, aggregate the data, highlight the key concepts, and visualize the results. Using this kind of "semantic technology" experts can be identified by the concepts, subjects and specialties they possess, and in bringing them together fosters knowledge discovery. These tools exist, are powerful, and I think will make a huge contibution to the next evolution of the internet. In the realm of the entire internet, successfully creating and applying these tools for research is an accomplishment. But these tools could be employed behind, say SCOOP or another internal collaboration platform, to help connect geographically decentralized Bank experts working in different parts of the Matrix to foster collaboration, share research, and make the work they do more efficient by avoiding replication. One particular tool that struck me as almost immediately applicable to the Bank and particularly to SCOOP is called Collexis. But just because we build it does not mean they will come. Bank researchers would need to embrace the spirit of collaboration, social interaction, and ultimately decentralized knowledge creation, and also have an incentive.