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Giulio, Hmm, I guess I will have to take a look at the UK "Failcamp" -- what an interesting model, points to the folks who came up with it. I totally agree that polished pieces about all the great results we are getting don't help us understand what is not working. Success stories are very important -- people need inspiration, and there are great stories out there -- but maybe we are asking the wrong questions of the people behind the successes. Maybe if we asked them if this was their first try, we would discover that they actually tried several times before they got a winning approach or figured out how to get funding, and so on. Maybe the people who are succeeding did a lot of failing, but we aren't encouraging them to share those stories too. I will throw in here that I practice what I preach -- I've been engaged in lots of experimentation, and some of them crashed and burned. We tried all sorts of things when I was running a small NGO called the Food Action Center. Some of our projects lasted for a while, great pilots, but one, an innovative training program for young people on food and agriculture issues, outlasted our organization by six years because the design just worked for all involved. It was actually designed by an intern, Mike Rozyne who has gone on to built several other programs. First time I ever gave an intern a raise!