Coke sells 1.6 billion servings per day. You can find Coke in the remotest, poorest and most unlikely parts of the planet. I recently came across this fascinating video of a talk by Melinda Gates. She asks: For those of us working on development, what are the lessons to take away from Coke’s enormous reach (and success)? According to Ms. Gates, there are three:
1. Invest in real-time data that feeds back into the product. If you're running Namibia for Coca-Cola, and you have 107 constituencies, you know where every can versus bottle of Sprite, Fanta or Coke was sold, whether it was a corner store, a supermarket or a pushcart. So if sales start to drop, then the person can identify the problem and address the issue.