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gender stereotypes

Vietnam: Breaking gender stereotypes that hinder women’s empowerment

Victoria Kwakwa's picture
Also available in: Tiếng Việt
Empowering Women with Job Opportunities


In August 2015, I traveled with colleagues to An Giang Province in southern Vietnam to visit beneficiaries of an innovative project that is helping 200 Cham ethnic minority women learn embroidery.  Selling their embroidery, they earn incomes for themselves. We were inspired by the positive change that the small amount of money invested in this project is bringing to the lives of these women and their families.
 
This project, with funding from the 2013 Vietnam Women’s Innovation Day, supported by the Vietnam Women’s Union, the World Bank, and other partners - private and public - has helped improved economic opportunities for Cham women.  All through the old traditional art of embroidery.    
 
“This training and job creation project has helped a group of women get a stable monthly income of more than two million Dong (about $100), without leaving their homes. This means they can still take care of their children and look after their homes,” Kim Chi, a local female entrepreneur and leader of the project, told us. “Women participating in the project not only learn embroidery skills, which preserve Cham traditions, but also provide opportunities to share experiences in raising children and living a healthy life style, and support each other when needed.”
 
While we were all excited about the successes under the project, a bit more reflection reminded me that unless cultural norms which require Cham women to mainly work from home, are addressed, it will be hard for projects like this, no matter how well designed, to have a lasting impact in helping Cham women realize their full economic and social potential.