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literacy

Using social media to do good

James I Davison's picture

I came across a small, but interesting online effort to raise donations for an organization that works to improve child literacy in Laos. Called Library for Laos, the effort aims to raise $5,000 by May 1– just five days after it started. The money raised is intended to go to Big Brother Mouse, a neat, Laos-based project that publishes, teaches and distributes books to children in a country they say desperately needs it.

It's a nice concept for a good cause, but what sticks out to me are the coordinators' clear attempts to use social media to spread the word about their effort. On their website, they bank on the ease of PayPal for donating money and the viral nature of social media: "How many people follow you on Twitter? How many friends do you have on Facebook? Let's see how valuable they are!" It's early to tell if they're succeeding. After the first day, they had apparently raised $500 dollars.

Either way, the endeavor highlights how social sites like Facebook, which permeates everyday life for many of us, can serve the world's poor. For example, you have the option to join various "causes" on Facebook. And on Twitter, information can spread like wildfire through retweets (rebroadcasting content to your own set of followers). What do you think? Would you ask your online friends and/or followers to donate money to a good cause?

(Found via: Escape the Cube). Image credit: rustystewart at Flickr under a Creative Commons license.