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early warning systems

What does a world champion boxer have to do with saving lives in a disaster?

Yann Kerblat's picture
For Project NOAH, flood hazard maps are more “punchy” and effective when they are accessible and easy to read. Shown above is a flood map of the city of Manila during typhoon Ondoy (international name: Ketsana) in 2009.

World Champion boxer Manny Pacquiao is a living icon in the Philippines, his legendary battles are well known and brought him considerable fame. This fame and recognition is being used by the Philippine government (through Project NOAH) to save lives and minimize losses from disasters—where an infographic gradient links flood depth to Pacquiao’s famous height. In other words, to encourage adoption of early warning advisories and make flood hazard projections more interesting, yellow colors on interactive flood hazard maps equate to flood levels up to Pacquiao’s knees, while a dangerous, bright red color corresponds to high flood levels that are taller than Pacquiao himself.