Amidst the risk assessments, results frameworks, and implementation arrangements of any World Bank-financed project, it’s easy to lose sight of the impact that education projects can have on individuals, especially students and teachers. To launch our higher education project in Tajikistan, we used a youth contest to tie the project to personal success stories.
We asked young people in Tajikistan between the ages of 18-25 to tell us in an email of 100 words: why is higher education important to you? How is it impacting your life? Entries could be submitted in Tajik, Russian, or English.
Since the contest was the first of its kind in Tajikistan, we didn’t know what to expect. To spread the word, we engaged the leader of a youth-oriented NGO in Tajikistan to email, telephone, and visit higher education institutions. Different universities posted contest details to their websites and social media pages.