Syndicate content

Facebook Basics

Zero-rating educational content on the Internet

Michael Trucano's picture
are we creating two separate tracks? which one points the way forward, which way backward? and what should it cost to ride?
are we creating two separate tracks?
which one points the way forward, which way backward?
and: what should it cost to ride?

Over the past dozen years or so, I have seen and/or heard dozens (probably hundreds) of education project proposals that have sought in some way to include the use of text messages. Whether to send reminders to teachers about what they are meant to teach on a given topic, provide students with a 'learning fact of the day', disseminate exam results, inform parents of student absences, or make available simple SMS quizzes for language learners, many of these proposals have shared a common approach to financing one type of related expense.

"We'll ask the mobile phone company to give us lots of text messages for free. Since we are an education project, we are sure that they will do this." ("By the way," some of these project proponents subsequently asked me, "do you know anyone at the mobile provider we can talk to make this happen?")

Only in very rare cases does this approach to funding seem to work, however. When I explain this to people, noting that phone companies typically don't give away airtime for free and then ask, 'what makes you think they will do so for text messages?', most folks tend to explore a wider variety of potential financing options. (A few clever people will note that text messages don't really cost mobile providers anything to send; this may be true, but it doesn't change the fact that just because something costs very little, or even nothing at all, doesn't mean that someone is willing to give it away for free.) Most providers (and many third-parties) offer bulk ('high volume') SMS rates that can dramatically lessen the costs incurred when sending out thousands of emails, but in my experience those costs are very rarely waived entirely by mobile providers as part of their corporate social responsibility efforts. (You can always try, though!)

Whether it is the sender or the mobile provider that ends up covering the cost of sending a text message, pretty much all of the education-related project proposals insist that the cost to the beneficiary (a teacher, a student, a parent) should be *zero*.

The cost of receiving text messages in many countries is already zero, of course, and sending SMS is typically quite cheap as well. When it comes to Internet access, however, standard data rates and packages in most of the world can be quite expensive -- prohibitively so for people with low incomes. Paying so that you can receive information via text message on your mobile phone is one thing -- paying to access the Internet using your phone (or other device), can be another matter entirely.

Recognizing this, for a few years there has been a movement to make certain types of educational content available for use by people on mobile networks without incurring any costs related to data transfer. When it comes to education, the Wikipedia Foundation famously pioneered this sort of thing by offering a way for people to receive information from Wikipedia via a free text message. Free text messages: Sounds great, you might say, but there's something that would be even better: free access to educational content directly on the Internet itself – even where such content is already available for ‘free’ on the Internet, users often have to pay their mobile or Internet provider in order to be able to download the content!

Networked devices of various sorts (phones, tablets) are increasingly cheap, and powerful, and in the hands of more and more teachers and students. Improvements in connectivity however -- more bandwidth, greater reliability, lower costs -- are not happening anywhere near as quickly. Wouldn't it be great if people could use these devices to get access to the wealth of educational resources on the Internet (many of which are provided for free) and not have to pay for the bandwidth that would enable this?

As it turns out, this has actually been happening in some places around the world, a development that has been greeted by different people in different ways -- with delight, with debate, and, in some quarters: with disdain.

Not many educational policymakers have entered into related debates, however, perhaps because they are scared away by some of the language and technical focus that characterize discussions around so-called ‘net neutrality’ issues. In fact, in my experience, few education policymakers are even aware of such discussions, nor of why they should care about so-called 'zero-rating', and its potential relevance to, and application in, education.