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EVOKE Reflections: Results from the World Bank's on-line educational game (part 2)

Robert Hawkins's picture

some reflections from EVOKE

On March 3, 2010, the World Bank Institute (WBI) and infoDev launched EVOKE, an online alternate reality game with the goal of supporting social innovation among young people around the world.

I’ve written previously about the EVOKE initiative here and here.  Following on a blog post from earlier this week, I wanted to provide some more data and reflections on the experience. 

EVOKE Reflections: Results from the World Bank's on-line educational game (part 1)

Robert Hawkins's picture

EVOKE heroes

On March 3, 2010, the World Bank Institute (WBI) and InfoDev launched EVOKE, an online alternate reality game with the goal of supporting social innovation among young people around the world.

I’ve written previously about the EVOKE initiative here and here -- and wanted to take this opportunity to share some data and reflections on the experience. 

By the time the EVOKE adventure ended 19,324 people from over 150 countries registered to play, far exceeding expectations.  Players submitted over 23,500 blog posts (about 335 each day), 4,700 photos and over 1,500 videos. The site received over 178,000 unique visitors and 2,345,000 page views with time per visit averaging over eight minutes.  For the month of March EVOKE generated just under 10% of what the World Bank’s entire external website generated with regard to page views (1.1 million versus 12.1 million).  Phenomenal numbers.    Below is our original pyramid of participation and our actual numbers for EVOKE.  Across the board EVOKE exceeded our expectations.