From Africa to China, from the use of mobile phones to a big evaluation report on the OLPC project -- with a short detour down Sesame Street and a bunch of stuff about digital textbooks thrown into the mix -- the World Bank EduTech blog covered a lot of ground in 2012. Begun in 2009 as one of the World Bank's first regular blogs, EduTech has tried to explore issues related to the use of information and communication technologies to benefit education in developing countries via a series of informal posts on a variety of topics, informed by lots and lots (and lots) of discussions with groups in countries around the world doing interesting things. Along the way, we have realized that, for better or worse, and at least with regards to ICT use in education, we are able to connect via the blog with many people in ways that our more traditional (often long, although hopefully not long-winded) formal World Bank publications and dialogues struggle to achieve. By 'thinking aloud in public', we have also tried (in an admittedly very modest way) to use the blog to open up conversations about various themes to wider audiences, and to share emerging thinking and discussions on topics that in the past were often (regrettably) shared only 'behind closed doors' within small circles of people and institutions.
2012 saw the fewest number of discrete posts on the World Bank EduTech blog, and yet the blog as a whole experienced its highest overall readership. While it is flattering that our stuff occasionally (and increasingly) finds good-sized audiences online, we don't put too much stock in individual readership metrics -- nor are we terribly interested in them, to be honest. While we are of course happy with the broad readership that the blog attracts some weeks inside our little niche topic area (while at the start we used to be happy if we could attract 1000 or so readers to a post, in 2012 we would sometimes get that within a few hours of the appearance of a new blog entry), most weeks our target audience is actually just a handful of key decision makers in one place whom we hope to make aware of something that is happening in another part of the world that might be of relevance to their work. So, while it is gratifying to find out that a post was read by 500 or 5000 (or 50,000!) people, in all honesty we are most pleased if it was seen by a target group of people who may actually number only five -- especially if and where it may influence their thinking in a positive and useful way.
We deliberately try not to focus our attention on any one topic for too long (a short attention span no doubt helps in this regard), but rather to highlight research, initiatives, questions and conversations with which we are engaged at a particular point in time, in the hope that doing so in public is useful to other people dealing with similar challenges in their work. As we have done in the past, we thought we'd begin the new year by counting down the list of top EduTech blog posts over the prior 12 months as a sort of quick review for a general audience. Criteria for inclusion are rather idiosyncratic, and include a combination of page views and RSS hits, re-postings in other fora, and related exchanges via email and in person have informed our entirely unscientific attempt to rank-order offerings from 2012.