In no particular order: 1. Disregard any research on how people learn 2. Assume that whatever works for your children will work for the poor 3. Adopt your professor's favorite theories on how to produce learning outcomes. 4. Summarize the theory in cute succinct messages (learning = AAA= autonomy accountability assessment) 5. Demand evidence from everyone else about alternatives, leave your own evidence-free. 6. Hire the best communication strategist to put out your messages. 7. Ensure its success by inviting only like-minded people to events that discuss it. 8. Disregard negative peer reviews and evaluations; ridicule their lessons, suggest mean-spirited ulterior motives. 9. Get donors to finance it for billions of dollars. 10. Hope for magic to happen.