When the South Asia Development Marketplace for innovative ideas to tackle stigma and discrimination relating to HIV/AIDS was launched in November 2007 by the HIV/AIDS Group in the South Asia Region of the World Bank and its partners, civil society groups across South Asia sent in almost a thousand proposals.
People fear HIV/AIDS because of the association with sex, drugs, illness, and death. In South Asia, the epidemic is driven largely by high risk practices – buying and selling sex, injecting drugs, and unprotected sex among men having sex with men. This compounds the fear and stigma around HIV/AIDS, as sex workers, injecting drug users, and men having sex with men are already stigmatized.