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Meera Shenoy's blog

From Tribal Hamlet to Financial Consultancy...

It has been a long journey for Shekar Nalla –from a small tribal village in Andhra Pradesh, India to selling insurance products in the metropolitan city of Hyderabad.


Shekar’s family lived a hand to mouth existence, and he thought that maybe someday in the future he would earn Rs. 24,000 (US$400) per year. But now, Shekar earns Rs. 156,000 (US$3000) annually through his new job with an insurance company.


His widowed mother no longer has to struggle because Shekhar sends her Rs. 60,000 (US$1500) a year. With his new job the status of the family has risen among the village headman and higher caste members, especially when he sent home a colored Samsung TV—the first in his village. “Richer relatives who avoided us, call me saying, ‘Shekar can you show me a job’,” said Shekhar.


The United Nations commemorated the International Year of Youth from August 11, 2010 to August 11, 2011. To promote youth participation towards progress and development, the Rural Livelihoods team at the World Bank has put youth like Shekar Nalla at the forefront of poverty reduction and maximizing rural growth.

Celebrate the International Year of Youth: Experience the Joy of Learning

“My brother and I quarrel sometimes. One time, he wanted to listen to Telugu songs and I wanted to listen to Hindi songs on our new FM radio. We both grabbed and pulled the radio and it broke. We ran to the terrace to hide. We were frightened that our father would scold us so we went to sleep without eating. My brother left early morning. I heard my mother telling father what had happened. His only response was, ‘It’s OK. We can buy a new one.’ I jumped out of bed happy.”


Saroja told me this story about when describing her life in English. She is an 11th grade student in an Andhra Pradesh Social Welfare Educational Residential Institutions Society (APSWREIS) School which serves talented and meritorious poor children belonging to scheduled castes, so they can benefit from quality education. The program, APSWREIS which has many dalit children, was established by the Social Welfare Department of the Government of Andhra Pradesh is supported by the World Bank for infrastructure improvement through the Andhra Pradesh District Poverty Initiatives Project and Rural Poverty Reduction Project.