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Digital Libraries for the Poor

Parmesh Shah's picture

Facilitating Bottom-Up Innovation through Video-based Learning Platform


Local villagers being trained to shoot videos

American Idol, a television show in the United States, has inspired thousands of people to make videos for stardom in music, dance, cooking and more. Can this phenomenon be applied in development? Digital Green, a non-profit, is doing exactly that by using a similar approach to improve agriculture development in South Asia and Sub-Saharan Africa. It uses participatory video as a medium to create star farmers and facilitates a rural library of digital videos providing decentralized and localized agriculture solutions to farmers, using the thrill of appearing "on video" to amplify the organization’s reach within their social networks.
 
Digital Green’s mission is to solve one of the intractable problems of the agriculture sector – lack of localized knowledge and extension services. For instance, in India alone, the agriculture extension system employs more than 100,000 people but very few access it (less than 6 percent), and only 40 percent get information from other sources. Tackling this information gap is critical to enhancing the livelihoods of small and marginal farmers in India, who have low productivity and constitute over 80 percent of India’s farmers. Digital Green is offering an innovative solution, and initial results are promising.