The University of Kelaniya, my seat of higher education, sadly was never considered the ‘cream of the crop’ in Sri Lanka when I attended; certainly not the Departments of Humanities and the Social Sciences! After listening to decades of unproductive lip service on the need for marketable graduates, I encountered a remarkable transformation in higher education at my very own university.
I witnessed a complete shift in attitude, professionalism and drive, among academics and students at a launch of The Certified Professional Marketing Graduates (CPMG) Program organized by the Department of Marketing and Management. It’s one of the many projects implemented by the Ministry of Higher Education under the Higher Education for the Twentieth Century (HETC) Project, with support from the World Bank. It was not just the launch of this new degree program that moved me, but it was the total quality and professionalism in the event management. It was indeed knowledge in action.
South Asia’s Commerce Ministers meet in Thimphu on July 24. Getting there would not have been easy for many of them, with no direct flights between Thimphu and four of the seven capitals. In June, when some of us convened for a regional meeting in Kathmandu, our Pakistani colleagues had to take a 20 hour flight from Karachi to Dubai in order to get to Kathmandu! This is symptomatic of the overall state of economic engagement within South Asia—in trade in goods and services, foreign direct investment and tourism.
South Asian countries’ trade policies remain inward-looking compared to other regions, and there are even bigger barriers to trade within the region. Today, South Asia today is less economically integrated than it was 50 years ago. Figure 1 below shows that intra-regional trade in South Asia accounts for less than 5 percent of total trade, lower than any other region.