The multi-colored ‘problem tree’ on the branch of a Banyan tree in Elamangalam Village in the Kadaloor district of Tamil Nadu grabs your attention. You see it as soon as you enter the village and English letters ending in @worldbank.org immediately piqued our curiosity despite our lack of knowledge of the local language. This poster, placed around the Village Poverty Reduction Committee (VPRC) and established under the World Bank supported Tamil Nadu Empowerment and Poverty Reduction Project (TNEPRP - “Vazhndu Kaatuvom”), in Elamangalam and other villages in Tamil Nadu gives the title, addresses and phone numbers of all the responsible project leaders from the government and the World Bank to help solve any complaints.
This innovative Complaint Redressal System provides a timeframe within which a complaint is expected to get a response. If unsatisfactory, the plaintiff can appeal to a higher authority. Having clear time lines for escalation and resolution of problems is an essential cornerstone of good governance and social accountability in projects that are implemented at the grass root level. The last row of the poster has the name and email address of the project leader from World Bank and suggests 48 hrs as the time available for her to provide a response! The former project team leader confirmed to have received about 20 emails from across Tamil Nadu in her Washington office over two years reflecting the utilization of the system.