Syndicate content

livelihoods

Rural Women Entrepreneurs: What does it take?

Shobha Shetty's picture

“Sabse jyada munafa chuski mein hai (The biggest margin lies in small ice pops)”, says Shanti Devi with the definitive confidence of a seasoned entrepreneur. Shanti, a resident of Kotwana village in Bihar’s Gaya district runs an ice-cream production and sales unit that has an annual revenue of INR 1.9 million and employs 22 workers for a significant part of the year. While sharing the long list of ice-cream flavours she vends, Shanti also signals at a much larger phenomenon. “Every third shop in this market is run by a JEEViKA member, ranging from grocery and utensil stores to a newspaper agency.”


Shanti is the microcosm of a transformative ecosystem that has nurtured 1.8 million new and existing women entrepreneurs while creating 800,000 new jobs in India. The JEEViKA that Shanti refers to, is a World Bank supported program of the Government of Bihar aimed at empowering women through Self-Help groups (SHGs), commodity specific producer groups and higher federations. The approach scaled up nation-wide under the National Rural Livelihoods Mission (NRLM) is driving growth and job creation in rural areas through women-owned enterprises.

Today there are 45 million rural women across India that are mobilized into self-help groups under the NRLM umbrella. Some 3.9 million SHGs and their federations have been empowered with skills, access to finance, markets, and business development services.  This is triggering a huge change in the lives of the rural women.

The Hills are Alive: Credit, Livelihood and Micro-enterprises Empower Women’s Groups in North-East India

Mohini Datt's picture
India’s North-East Region (NER) – comprising ‘the seven sister’ states plus the small state of Sikkim - is a uniquely rich and complex tapestry of social, cultural, natural resource and biological diversity. This remote region, of poor connectivity but with an eager and literate workforce[1], is increasingly being transformed into a key frontier under India’s ‘Act East’ policy and its NER Vision 2020 . The World Bank supported North-East Rural Livelihoods Project (NERLP) is working with nearly 23,000 women’s Self-Help Groups (SHGs) in Sikkim, Nagaland, Mizoram and Tripura. It is steadily adding value to the region’s labor pool – scoping out economic opportunities for the poorest of the poor, training the young workforce in the skills they are hungry for, seeding SHGs, providing them credit, and enabling them to set up new enterprises and improve their socioeconomic status.   

An Eggless Bakery in Sikkim

Tucked away behind the monastery at the popular Buddha Park, on one of South Sikkim’s many serene hilltops, stands the eggless Tatagatha Bakery. The bakery is run by a Self-Help Group of local village women with funding through a microcredit program supported by the NERLP. A bakery is an unusual, innovative idea for microcredit, but the Buddha Park attracts many pilgrims, and the bakery is always in demand.  Going eggless and dairy free has meant it can better cater to its core clientele of monks, pilgrims and visitors; it has also reduced the need to transport perishable supplies up the steep hilltop.

The project team mobilized a veteran baker from the rail head town of Siliguri to train the local women initially.  The project ran into teething problems early on: a single SHG was rallied, but not all members were equally committed, which saw high dropouts after training. The team changed tack, and elicited individual interest regardless of membership.  Twenty women have now been trained. Uptake by SHGs has undoubtedly been gradual, but it is early days yet – the bakery only opened in May 2016.  These women see the bakery’s potential and are willing to bet on its success, accepting lower wages for now.  
Tatagatha bakery was recognized by the South District Zilla Panchayat as an excellent sustainable but profitable venture, run with good business acumen.