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What color latrine would you like? Sanitation marketing in Bangladesh

Sabrina Haque's picture

Mr Jalal with one of the hygienic latrines he built for a family. To the right is the family’s old latrine.NGOs, lending agencies, and the public sector are hard at work in meeting the global sanitation target. But what about the private sector, and what about the families that do not want to wait for the next NGO to knock on their door with a better toilet? Over the past couple of years, the Water and Sanitation Program’s (WSP) Sanitation Marketing strategy in Bangladesh has tried to address these concerns by stimulating the supply and demand of hygienic sanitation facilities through the mobilization of local entrepreneurs. The objective of Sanitation Marketing is for families to have the desire and the agency to move up the sanitation ladder on their own.
 
In 2009, the pilot program began in five villages in the Jamalpur district, and has now been scaled-up to around 230 villages across Bangladesh with support from the Dutch WASH Alliance, International Development Enterprises, and the Max Foundation. WSP also strategizes and implements the project with Hope for the Poorest (HFP), a local Bangladeshi NGO, and the Association of Social Advancement (ASA), a microfinance institution.
 
Mohammed Jalal is one of the many sanitation entrepreneurs supported by Sanitation Marketing in the Hobiganj district where WSP has began scaling up the initiative since 2011. Through microfinance loans from ASA and small-business training sessions from WSP, Mr. Jalal was able to open two stores in Hobiganj. Mr. Jalal’s shops are decorated with colorful flags to attract customers and are filled with an assortment of sanitation products such as handwashing stations and off-set pit latrines. With a catalogue in hand, Mr. Jalal markets his products to local villages and gives households the chance to move up the sanitation ladder. Customers are able to choose the materials and colors of their latrine and are most importantly, able to choose the type of sanitation facility that fits into their budget. Products range from Tk 1,600 (US $20) to Tk 20,000 (US $250), and all Sanitation Marketing entrepreneurs offer an installment plan for families to pay for their products over time. WSP additionally connects these entrepreneurs to the local government in order to establish whether any families in the area are eligible for subsidies. In the Hobiganj district alone, Sanitation Marketing has been able to support over 17 entrepreneurs like Mr. Jalal to serve hundreds of happy customers. 

Never Again! The Story of Cyclone Phailin

Saurabh Dani's picture

I have been visiting coastal Odisha for the past four years, earlier when we were preparing the National Cyclone Risk Mitigation Project (NCRMP) and subsequently during project implementation.
 
Every time the project team visited a village, the local community was always there to welcome us and talk about their experience during the 1999 cyclone, the community members they lost, the houses damaged, the devastation inflicted. This was an event that was firmly etched in their memories even 10 years later. Every site visit was followed by a small function wherein the local community mobilizing volunteers spoke about the preparedness work they were undertaking in collaboration with the Odisha State Disaster Management Authority (OSDMA) and local community organizations. Almost every single meeting ended in their spoken resolve “Never Again!”

Like the Kumbh, Every Day

Onno Ruhl's picture

Kumbh Mela at the banks of Ganga,( photo by: Martje van der Heide)

When we got closer I saw that the bridge at the confluence was not a bridge:  It was a line stitched together from hundreds of little boats full of people.  Our own little boat went straight for it and docked at what looked like a slightly more important boat.  I then realized this was the place to take a dip…

Webinar Jan. 10: Urbanization Along the Waterfront

Parul Agarwala's picture

Riverfront as cultural center, IndiaHistorically, cities and civilizations have flourished along water bodies, which not only served as important transportation corridors to spur economic activity and trade, but also as prominent public spaces for religious and cultural interaction. Today, while a large number of cities have turned away from this important natural resource, many have reclaimed and transformed their waterfronts into thriving economic engines and nodes of social activity. Can cities redefine their relationship with water while managing challenges of rapid urbanization?

The World Bank’s South Asia Sustainable Development Unit, in collaboration with East Asia Pacific Sustainable Development Unit, is organizing a webinar on waterfront development to discuss different dimensions of waterfront initiatives and tools for a sustainable regenerative economic environment.

Why Are Pakistani Students So Excited About Discussing ‘Open Defecation Free Status’?

Masroor Ahmad's picture

After 29 hours of working without break, followed by presentations and a tense six hour wait for results, Agam Saran excitedly announced on Facebook that his team was one of two winners of the Water and Sanitation Hackathon Pakistan.

The 21-year old student at COMSATS Institute of Information Technology, on a team with four friends, was one of 106 students, aged 21 to 26, who spent the December 1-2 weekend in Lahore, developing mobile and web based applications for water and sanitation utilities in Pakistan. They came from various universities across the country to participate in the Sanitation Hackathon 2012.

South Asia Would Be Permanently Altered at 4 Degrees and Beyond

Charles Cormier's picture

Ferry point at river in southern Bangladesh. Stephan Bachenheimer/World Bank
For a number of years, a majority of South Asians have been painfully aware that climate change is real and, if left unfettered, has the potential to reverse the significant gains the region has made on poverty reduction and other Millennium Development Goals.

In 2009, the government of the Maldives held a Cabinet meeting underwater to remind the world that the country – which is on average 2.7 meters above sea level – will be completely wiped out if oceans rise.

Nepal’s government held a Cabinet meeting at the base of Mount Everest – at an altitude of 5,242 meters above sea level – to stress that 1.3 billion Asians depend on the seven major rivers with headwaters originating from the vulnerable Himalayan glaciers for their livelihoods.

Six Takeaways for South Asia from Korea's Green Cities Initiatives

Ming Zhang's picture

Cheong Gye Cheon Stream in Seoul, KoreaLast week a group of Bank staff joined our clients from the South Asia region for an Urbanization Knowledge Platform event on green cities. The event was held in Seoul and Daegu, respectively the largest and third-largest cities in Korea. It was hosted by the Korea Research Institute for Human Settlements (KRIHS), Korea’s premier institute responsible for urban, regional, infrastructure, land, and housing planning and research. The idea was for clients and Bank staff to learn firsthand about green city development as it happens on the ground in Korea. The following are my six takeaways from the workshops and field visits during the week.

“The Green Will Double our Happiness”

Naomi Ahmad's picture

Farmers in Bangladesh adapting to increased soil salinity and climate change.

Barguna is at the very southern end of Bangladesh and looks nothing like the rest of the country.

Bangladesh is very green – driving through you can see the luxuriant green rice fields stretching out endlessly, the spread interrupted only by clusters of dark trees surrounding a small village, and sometimes by the yellow patches of mustard fields. But Barguna is not green and vibrant - it has now become drab brown.

Stepping onto the soil of Barguna, one is reminded of a parched desert. The ground is rock-hard, cracked and mostly barren. I was careful, threading lightly - afraid of stepping too hard in case the ground suddenly gave away.

The district wasn’t always this desolate. But devastated by repeated cyclones, erratic weather patterns and saline intrusion along the coast, farmers in these coastal communities have seen their lands yield less and less with the passing years.

India's Karnataka State Pioneers a Holistic Approach to Watershed Development

South Asia's picture


The Karnataka Watershed Development project - also known as Sujala - has increased the availability of water in seven drought-prone districts of northern Karnataka. Treatments on the upper and lower reaches of watersheds have helped raise water tables, brought degraded lands under cultivation, enabled farmers to diversify into higher value crops and horticulture, and raised agricultural productivity. State of the art remote sensing has been used to monitor impacts. Incomes for both the landed and landless poor have increased.

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