The challenge I have discovered in this work is that it has rarely, if ever, been able to go beyond impacting a few thousand artisans and several efforts require massive amounts of continued subsidisation. FabIndia is our most successful and long standing effort in this area and they report having touched 30,000 artisans. IFMR Trust (www.ifmr.co.in) has been working in this area for a while now with their Network Enterprise Approach and have been able make slow progress in developing a good rural tourism / bed and breakfast approach (www.rtne.co.in) with a potential for large scale impact. In other product markets one of their projects has been to explore the potential of www.indiamart.com to "solve" the classic problem of fragmented production combined with fragmented demand. However, thus far, the success of an http://www.etsy.com/ has not yet happened.