It's indeed heartening to see the fruits of the efforts that JIYO! teams at AHF and WB have put-in to create this unique brand and the concept of Artisans' own company. I feel proud to be associated with this project in my past and would love to see replication or rather extension of JIYO! theme across the continents/regions, where Creative and Cultural Industries are providing large-scale employment albeit on a subsistence basis. For example in Africa the craft heritage is rich and diverse but in the absence of creative initiatives like JIYO! the artisans' are generally poor and devoid of any commercial gains; often relegated to producing me-too products. I hope the bank is listening!